Talk is Cheap—Unless You're Using Verbal Strategies to Build Leadership Culture
The Challenge of Cultural Integration
When the two companies merged, I knew we were stepping into something far more complex than just aligning operations and systems. It was the coming together of two distinct leadership styles and organisational cultures – and the real work was only just beginning. Integrating leadership cultures wasn’t just another task on a checklist; it was about forging a new identity that honoured the best of both worlds. And, as I quickly realised, this required more than good intentions. It demanded careful attention, patience, and the right approach.
Discovering the Power of Verbal Strategies
In those early months, I found that having a structured way to understand verbal styles made a real difference. Verbal strategies — deliberate, mindful ways of communicating — became a crucial tool. They provided a common language and framework that helped us start making sense of our differences and building bridges between the different leadership approaches.
Mapping Our Leadership Landscape
One of the first steps was to truly understand the leadership dynamics we had inherited. Using verbal strategies, we were able to:
- Identify the dominant styles that shaped each legacy organisation
- Recognise the strengths each group brought to the table, as well as the potential blind spots
- Create a clearer map of voice diversity across our new senior leadership team.
This mapping exercise wasn’t just enlightening — it was empowering. It showed us that we had all the ingredients for a strong leadership culture; we just needed to blend them thoughtfully.
Fostering Communication and Understanding
Having a shared vocabulary to discuss leadership was transformative. With verbal strategies guiding our conversations, we could:
- Reduce misunderstandings that often arose from different assumptions
- Appreciate the wide range of styles at play
- Create a leadership culture that was more inclusive and genuinely open to varied perspectives.
It was humbling, at times, to realise how much I still had to learn about other ways of leading — and how much we could all gain by listening and adapting.
Using Verbal Strategies to Guide Leadership Development
We leaned heavily on verbal strategies to:
- Design leadership communication programs that spoke to the needs of our evolving team
- Offer personalised coaching to help leaders flex and grow their voices
- Form mixed leadership teams that could draw on diverse strengths and foster collaboration and innovation.
Monitoring, Learning, and Adjusting
The truth is, culture-building isn’t a project you can tick off as “done.” It’s an ongoing process of learning and adjusting. We committed to:
- Regular check-ins, using verbal strategy assessments to see how we were progressing
- Seeking feedback from team members about how the culture felt on the ground
- Being willing to tweak and evolve our approach as we grew into our new identity.
The Road to Cultural Synergy
Building a unified leadership culture after a merger is a journey — and some days, it feels more like a winding road than a straight path. But by leaning into verbal strategies and committing to open, honest communication, we’ve been able to move forward together.
A unified leadership culture isn’t about erasing differences. It’s about creating a symphony of diverse leadership styles working in harmony toward shared goals.
As I continue to find my own footing in this new organisation, I see every conversation, every meeting, every decision as a chance to strengthen our shared culture. And I believe that by embracing this approach, we’re building a more resilient, adaptable, and ultimately successful organisation — one that’s truly greater than the sum of its parts.
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